Cindy Sherman wants to be a Feminist void of bullshit. Her film stills explore; vulnerability, power and femininity through the re-enactment of iconic film images. The ambivalent attitude she has towards the representation of women in popular culture manifests in her work as an objective image. I suggest this work is empty of narrative through lack of context which enables the viewer to create their own verisimilitude on a personal basis. I want to apply concepts of context back to the medium (of film) and use stereotypes and accepted hegemonies to discuss how contemporary women are affected by these representations.